Press Release:
(San Francisco, CA) — San Francisco-based Magnolia Brewing Company announces a new partnership with emerging Bay Area beverage distributor Mindful Distributors. Mindful will distribute all Magnolia beers including flagships Blue Bell Bitter, Proving Ground IPA, Prescription Pale and Kalifornia Kölsch to the East Bay region.
In 2015, after self-distributing their beers for 17 years on a very limited basis, Magnolia expanded its distribution upon completion of its new production brewery in San Francisco’s Dogpatch neighborhood. Now, Magnolia has become the first San Francisco brewery to partner with Mindful Distributors, a company that entered the craft distributor market this year. Mindful focuses on a carefully-curated list of exceptional breweries, with special interest in regional California brands.
Mindful will be distributing Magnolia’s beers in Contra Costa and Alameda counties, introducing a wider cross-section of the East Bay to their classic English-influenced ales, flagship Kalifornia Kölsch and newer, seasonal releases. With a dedicated East Bay sales team, Mindful plans to direct intensive marketing efforts towards increasing the number of accounts carrying Magnolia, while also increasing sell-through in those accounts through brewer events and sampling.
Mindful’s team consists of co-owners Dave Kindernay and Phil Birnbaum. Phil is also the founder of Running Man Distributing, the Portland-based boutique craft beer distributor that introduced Magnolia’s products to the Portland area.
Based on the success of the Oregon relationship, Magnolia founder Dave McLean says he’s confident the new partnership will increase Magnolia’s exposure, while also boosting Mindful’s presence.
“That’s the connection that encouraged us to partner with Mindful,” McLean says. “It’s exciting to see a new distributor coming into the space with the experience and enthusiasm that they have.”
About Magnolia Brewing Company
Led by brewmaster and founder Dave McLean, Magnolia Brewing Company has been producing some of San Francisco’s most sought-after beers since 1997, when it opened its original Haight-Ashbury brewpub. Magnolia’s beers have won awards from The Great American Beer Festival and other national competitions. Among the Brewery’s most beloved offerings are its well-balanced, English-influenced session beers such as Blue Bell Bitter, Bonnie Lee’s Best Bitter, New Speedway Bitter and Sara’s Ruby Mild. Magnolia was one of the first craft breweries to produce a Kölsch-style ale in 2002 that has now become its top seller. It is also well-known for its hybrid English-American IPA, Proving Ground.
Magnolia brews its beers within its extensive and growing food and beverage ecosystem that goes back to its inception as a brewery-gastropub on Haight Street over 18 years ago. In 2014, Magnolia introduced its second location, Smokestack, a barbecue restaurant in the Dogpatch neighborhood, adjacent to its new production brewery.
For more information about Magnolia Brewing Company, please visit Magnolia online at http://www.magnoliapub.com/.
Source: Beer Pulse at Magnolia Brewing becomes first Bay Area brewery to partner with Mindful Distributors